1.3. Support people to walk, cycle, or roll and build a culture of active transportation...

Enabling people to build their lives around active transportation and/or public transit instead of personal automobile travel has a number of community benefits. It will not only contribute to reductions in local GHG emissions, but will increase community wellbeing and physical activity, and decrease air pollution that causes adverse health effects. Surveys have shown that there are large segments of the population who are interested in increasing their active transportation, however, safety concerns and other barriers such as transporting goods, access to equipment, and social norms stop them. People must be provided with tools and resources to support changing the way we move around.